In these economic times few family owned businesses have been able to survive the large corporate retail giants, but one right here in North Georgia, Gainesville Jewelry, is here to stay. Thirty years of making customers happy is a record that very few family owned business could brag about. In 1978 Phil Forrester opened a small pawnshop with only $8,500 he borrowed from his father, Red Forrester. Starting out with a small amount of money and a tiny 600 square foot shop on the West side of Gainesville on Old Atlanta Highway, Gainesville Jewelry has grown into a multi-million dollar jewelry store. What is the secret recipe? “Making customers happy and giving them the best possible value for their hard earned money is what motivates us” said Forrester. Today Gainesville Jewelry operates out of a 10,000 square foot building located in the heart of Gainesville on Jesse Jewell Parkway and employees over 20 fulltime salespeople, most of whom have worked at Gainesville Jewelry for many years.

Gainesville Jewelry offers to all of its customers a unique Repair Department in that most all jewelry repairs- sizing rings, chain solders or stone setting - can be done while you watch. Three fulltime expert goldsmiths on the premises ensure customer convenience.

Phil Forrester prides himself on the fact that he has been able to cut out the middleman and save customers a huge amount of money on diamonds, platinum, gold, colored stone and estate jewelry. Today, Gainesville Jewelry is often the first place a manufacturer will go if they need to liquidate jewelry. This allows Forrester to purchase beautiful jewelry for fractions of a dollar and in turn sell it to his customers for up to 75% off suggested retail prices.

Tacori, Jack Kelege, Richard Landi and Scott Kay are just a few of the well-known custom jewelry designer lines displayed for sale at Gainesville Jewelry. These jewelry pieces are hand-made of platinum with beautiful white and fancy yellow, pink and blue diamonds. If you want something unique, beautiful and lasting at a very good value you must visit Gainesville Jewelry.

The addition of our online store is the latest event in the further development of Gainesville Jewelry. In recognition of the changing methods of commerce that have taken place in recent years, Gainesville Jewelry is committed to providing its customers with the purchasing resources they need to enhance their relationship with the store. This will also be a means of allowing customers who may not be able to visit our physical location to avail themselves of the pricing and service advantages Gainesville Jewelry has to offer.